View from the Top: Craig Federighi
Craig Federighi (B.S. '91, M.S. '93 CS), the senior vice president of software engineering at Apple, Inc., delivers some "Questionable Advice from One Very Lucky Berkeley Engineer."
This View from the Top conversation with Dean Tsu-Jae King Liu was delivered Nov. 21, 2019, in Banatao Auditorium at UC Berkeley. It was co-hosted by the College of Engineering and the Berkeley chapter of the Society of Women Engineers (SWE).
Am Vor year
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kregg
Half of apple's design lessons can be found just by studying the packaging of your iPhone *change my mind*
8:38 “The computer for the rest of us” - Apple 19something. Hmmm, No matter how many times I say “I’m going to work for Apple”, it just doesn’t happen! Forget the computer for the rest of us, I want the life for the rest of us!
did he mention silicon technology a year ago
15:44, million dollar advice right there! It feels like cheating for sure, coz I love coding hehe. :D
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Craig : *Explaining 13.8 billion years history about how he reached there* Me knowing he came from the big round building
BOI is the absolute boss in presentation!
10:07 Holy Moly, no wonder he calls himself Hair Force One
The still image representing this video makes me think about this guy checking his bank account in the phone and saying: “Isn’t this amazing?! I got so much fuckin money!!!”
He is like Howard wolowitz
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what's are the software used to create this geolocation presentation anyone please?
Smooth like an Apple
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holy cow, guy could've been a comedian
this was great.
Can we talk about how good of a presentation this is? Holy shit. Clean, precise, entertaining. I’m amazed.
I still feel like he’s announcing some new product
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Expert on implementing planned obsolescence. Welcome, Craig folks!
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aribaweb.org is not working btw...
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blue shirt
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I forwarded this to my kids!
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Mr Craig, this is a stellar performance, funny and witty, a complete departure from your regimental delivery at those product introductions. You sound so yourself to me now! If you adopt a similar style in those occasions you’ll help apple sell a whole a lot of stuff 😀 I know I know, apple will never let you do that!
I'm glad they really brought out the good cameras at Berkley for Craig Federighi's talk. That quality is just outstanding.
He is damn funny.
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He actually seems cool. The rest of Apple’s team is unbearable.
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He seems to be of the type diametrically opposite to what you hear about Steve jobs. It would be fun to work under Craig. His enthusiasm is infectious, he is so humble and he does not seem to have the ability to denigrate anybody.
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those armchairs!
The woman who introduced him, her voice is just like that of Lisa Su
exactly what i was thinking!
In Massages you Could take 3 fingers To Left to Add Pics And Videos to Massages Fro Photos App another left for files and another left for Notes even in Other Apps Like Zoom and Slack anc Monday and Mail in iOS 15. Work.
Apple Wil Work On Pro Function Keys That Use Aldo Software Commaned like for Bloomberg, Word and Office even Facebook for Pro Publish even FaceTimd and Zoom in Killer idea. Work and it sexy. Work.
Apple Will Create Exchange Kit like for Slack and Monday sbd Apple Will Refuse to put it in social network witn a Pinch and it denmand Cook Approvel for each one. Only to Work. Work. Also you Could do 3D Scatch in Notes and EverNote. In killer idea. Even In A kit for Work and Patent.
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I respect Craig the most in Apple, I hope he becomes CEO one day, things could get really interesting.
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earth is flat. I am not kidding.
I love the way he presents this as he would present something at an Apple event
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love his humour.....I wish to meet him in person someday....damn
Loved it. What a likeable guy!
Diverse advice, amazing presentation.
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Wtf? What do you mean
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Are you on the wrong video?
Huh???
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I have nothing but respect for this guy.
> who’s surviving 2020?
I remember being at the computer club in San Mateo High School playing on the Bell and Howell Apple II's and next to me was this geek named Peter Thiel... little did I know what would become of him.
"When you do what you love, it's like cheating." That's how my college life feels like.
5:04 you know when someone’s life story gets interesting when it goes wayyy back
It is the story that engages a public.
Most advice is questionable.
This guy should be CEO
I really wish the US politics doesn't turn America in to a waste land a has been tech brilliance. The countries winning today are ones who have been attracting best minds from all over the globe - and making brilliant products which can be sold all over the world. It will be a waste of this brilliance if the US were to let go of this advantage that they have built over the decades.
Was there vasoline on the lens or is this recorded at 360i? ;)
I can see what they're trying to do with those chairs and table etc, nice effort. But it just doesn't work.
"When you do what you love, it's like cheating." That's how my college life feels like.
I love Craig so much. Apple events would not be successful without him 🤘🏻
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She sounds like Lisa Su, looks a bit like her too
I absolutely adore this guy. He’s the most charismatic and likable Apple exec.
I've learnt a lot from this, thank you
The answer to that final question is probably Craig's undeniable charisma. It can take you far, faaaar up in a company.
I just realized it must be quite difficult to not focus on work all the time when you're reponsible for the software on your and your family's phones, tablets and watches. Every time you look at your phone you'd think about it.
Craig is so awesome. Reminds me of Steve Jobs a bit!
Just wonderful
One word. Shallow.
Having good hair, and money, doesn’t make somebody shallow. Probably you who are salty. Btw, is that you in the pfp? I won’t insult you or shit, I’m just asking.
Wdym
This guy should be the next ceo after cook.
He is a good person
Very nice! Down to earth but wise advise. Like being given advice by a good friend. Loved it!
This guy is so charismatic and likable! I love how he's a lead software engineer at the biggest company on the planet but his presentation here is just a black background with single words like "MYSTERY" to remind him what to say lol
Really helpful video! Especially since he’s my role model!
This alone got me a mac. And I would not have any other way knowing and seeing the truths in front of own eyes.
The gift girl should have not rushed out and shook hand to Craig offering. Overall This is so great by all involved.
I absolutely adore this guy. He’s the most charismatic and likable Apple exec.
It’s cute that he uses Keynote build transitions like your one boomer professor with a 2007 MacBook Pro uses them.
He’s 51, and if I didn’t understand, you can r/wooosh me
Yeah but Craig isn’t a boomer
"Society for Women Engineers presents, a male engineer speaker!"
I think that's okay, I mean he's at Berkeley, he studied there, and he's not there to debate how women shouldn't get rights
Important part : 14:43 - 22:44
Craig’s gonna give some great interviews in like 30 or 40 years when he’s retired
When he's 80-90? I'd like to see how he would look like ofc. But yeah.
Craig can I find u in this world!
no offense