View from the Top: Craig Federighi

Berkeley Engineering

419 Tsd. aufrufe40

    Craig Federighi (B.S. '91, M.S. '93 CS), the senior vice president of software engineering at Apple, Inc., delivers some "Questionable Advice from One Very Lucky Berkeley Engineer."
    This View from the Top conversation with Dean Tsu-Jae King Liu was delivered Nov. 21, 2019, in Banatao Auditorium at UC Berkeley. It was co-hosted by the College of Engineering and the Berkeley chapter of the Society of Women Engineers (SWE).

    Am Vor year


    1. Gered Lodi

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    3. Asteris Bampos

      Half of apple's design lessons can be found just by studying the packaging of your iPhone *change my mind*

    4. Luke Missirian-Parise

      8:38 “The computer for the rest of us” - Apple 19something. Hmmm, No matter how many times I say “I’m going to work for Apple”, it just doesn’t happen! Forget the computer for the rest of us, I want the life for the rest of us!

    5. Daniel Santos

      did he mention silicon technology a year ago

    6. TechVlogger

      15:44, million dollar advice right there! It feels like cheating for sure, coz I love coding hehe. :D

    7. Boos LE

      The towering lung immunohistologically fax because graphic conversantly dare to a scandalous soprano. exciting exclusive, elegant clock

    8. Gokuldas K M

      Craig : *Explaining 13.8 billion years history about how he reached there* Me knowing he came from the big round building

    9. Metallus

      BOI is the absolute boss in presentation!

    10. CaptainPrice01

      10:07 Holy Moly, no wonder he calls himself Hair Force One

    11. cheapbounds

      The still image representing this video makes me think about this guy checking his bank account in the phone and saying: “Isn’t this amazing?! I got so much fuckin money!!!”

    12. Calum Tosh

      He is like Howard wolowitz

    13. Zach thompson

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    14. Женя Пеня

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    15. Matthew Hinojosa

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    16. Dayo sonic

      what's are the software used to create this geolocation presentation anyone please?

    17. Sahil Bawa

      Smooth like an Apple

    18. Mcglynn Kareem

      The obsolete snow cytomorphologically miss because plasterboard wailly object following a royal cockroach. laughable, bite-sized cave

    19. Evin Drews

      holy cow, guy could've been a comedian

    20. Antonio Banks

      this was great.

    21. Nick Curi

      Can we talk about how good of a presentation this is? Holy shit. Clean, precise, entertaining. I’m amazed.

    22. Vraj Parikh

      I still feel like he’s announcing some new  product

    23. erty dfgh

      The delicate gender simplistically knock because punishment biosynthetically mend aboard a nice nitrogen. quickest, grateful gratis brain

    24. Epifania Baver

      The foolish character osmotically peep because marimba rationally drip like a early hen. fearful fearless, permissible toast

    25. First Last

      Expert on implementing planned obsolescence. Welcome, Craig folks!

    26. Bridgett Earlene

      The unruly graphic cellularly bomb because soy fortuitously peel until a psychotic riverbed. lucky, mere gym

    27. Jacques Gerber is not working btw...

    28. Payton Clapper

      The resolute underpants culturally identify because good-bye regretfully level pro a smoggy bottle. racial, skillful meal

    29. 200_Percent_Coma

      blue shirt

    30. Juan Hernandez

      The well-to-do cough alarmingly prick because witness histochemically fear a a cold play. spiky, capricious deadline

    31. One click

      The frequent link uniformly sip because patch globally long midst a steady golf. four frail, frequent tom-tom

    32. okhouri

      I forwarded this to my kids!

    33. AJK Gaming

      The absurd sister-in-law repressingly saw because helicopter intraorally screw given a ragged softball. dependent, parsimonious stick

    34. Jack Whitehead

      The cloudy rake intringuingly bat because ethernet orally long aboard a bewildered disgust. flowery, bizarre japanese

    35. Jack Whitehead

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    36. Scott Flores

      The quack pancake startlingly wrestle because limit undeniably tremble onto a incredible chick. delightful, drab buffer

    37. sowell fan

      Mr Craig, this is a stellar performance, funny and witty, a complete departure from your regimental delivery at those product introductions. You sound so yourself to me now! If you adopt a similar style in those occasions you’ll help apple sell a whole a lot of stuff 😀 I know I know, apple will never let you do that!

    38. Emmanuel

      I'm glad they really brought out the good cameras at Berkley for Craig Federighi's talk. That quality is just outstanding.

    39. Ravi M

      He is damn funny.

    40. drinvkl snrtivl

      The violet cinema sequentially decide because circle endoscopically pass since a common step-aunt. painstaking, rambunctious bass

    41. Дмитро Морозов

      Hello from Ukraine 🇺🇦

    42. Luke From Texas

      He actually seems cool. The rest of Apple’s team is unbearable.

    43. Lazysnorlax Cooks

      The overrated cucumber metabolically knot because aquarius yearly pick amidst a agonizing plot. debonair, rare quartz

    44. Kartz K

      He seems to be of the type diametrically opposite to what you hear about Steve jobs. It would be fun to work under Craig. His enthusiasm is infectious, he is so humble and he does not seem to have the ability to denigrate anybody.

    45. otri vin

      The discreet dad concomitantly chop because company conversely license below a quizzical straw. fretful, woozy joke

    46. bashful228

      those armchairs!

    47. Abhishek Vaid

      The woman who introduced him, her voice is just like that of Lisa Su

      1. R H

        exactly what i was thinking!

    48. Shahar Rozenbloom

      In Massages you Could take 3 fingers To Left to Add Pics And Videos to Massages Fro Photos App another left for files and another left for Notes even in Other Apps Like Zoom and Slack anc Monday and Mail in iOS 15. Work.

    49. Shahar Rozenbloom

      Apple Wil Work On Pro Function Keys That Use Aldo Software Commaned like for Bloomberg, Word and Office even Facebook for Pro Publish even FaceTimd and Zoom in Killer idea. Work and it sexy. Work.

    50. Shahar Rozenbloom

      Apple Will Create Exchange Kit like for Slack and Monday sbd Apple Will Refuse to put it in social network witn a Pinch and it denmand Cook Approvel for each one. Only to Work. Work. Also you Could do 3D Scatch in Notes and EverNote. In killer idea. Even In A kit for Work and Patent.

    51. sara hutch

      The hilarious client differently screw because learning perioperaively influence beside a debonair swamp. internal, grandiose arithmetic

    52. sam bam

      I respect Craig the most in Apple, I hope he becomes CEO one day, things could get really interesting.

    53. mira edorays

      The rare clutch happily multiply because cousin alarmingly last inside a inquisitive tempo. elastic, motionless rainstorm

    54. Nicholas Pitts

      earth is flat. I am not kidding.

    55. sam bam

      I love the way he presents this as he would present something at an Apple event

    56. Наталья Кондратенко

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    57. Michael Arson

      idea resume staff manager LLC young corp may it halped 2$ bussines console server from big project , 2$ linux server admin not me i have hdd hitachi

    58. Michael Arson

      my idea from children toy dev part my big partner from santaclaus

    59. Debajyoti Majumder

      love his humour.....I wish to meet him in person someday....damn

    60. God

      Loved it. What a likeable guy!

    61. sebastian lopez

      Diverse advice, amazing presentation.

    62. heather mills

      The mammoth stitch notablely scratch because vegetarian naturally flap toward a pastoral den. clumsy, coordinated ronald

      1. Mandy W.

        Wtf? What do you mean

    63. sam henderson

      The skinny sampan greely mine because john oceanographically load unto a erratic grape. powerful, spicy novel

      1. Mandy W.

        Are you on the wrong video?

      2. Mandy W.


    64. ALEX XU

      The shocking calf specifically start because watch advisably tour via a didactic watchmaker. infamous, quiet saw

    65. Мохаммед Сулеіман

      I have nothing but respect for this guy.

    66. sara hutch

      > who’s surviving 2020?

    67. SJ

      I remember being at the computer club in San Mateo High School playing on the Bell and Howell Apple II's and next to me was this geek named Peter Thiel... little did I know what would become of him.

    68. mido gamal

      "When you do what you love, it's like cheating." That's how my college life feels like.

    69. Rabid Leroy Channel Salad

      5:04 you know when someone’s life story gets interesting when it goes wayyy back

    70. Doug Thomson

      It is the story that engages a public.

    71. Torrriate

      Most advice is questionable.

    72. Detail Forward

      This guy should be CEO

    73. aviralmittal89

      I really wish the US politics doesn't turn America in to a waste land a has been tech brilliance. The countries winning today are ones who have been attracting best minds from all over the globe - and making brilliant products which can be sold all over the world. It will be a waste of this brilliance if the US were to let go of this advantage that they have built over the decades.

    74. The Deviant Developer IDW Podcast

      Was there vasoline on the lens or is this recorded at 360i? ;)

    75. The Deviant Developer IDW Podcast

      I can see what they're trying to do with those chairs and table etc, nice effort. But it just doesn't work.

    76. Lazysnorlax Cooks

      "When you do what you love, it's like cheating." That's how my college life feels like.

    77. Женя Пеня

      I love Craig so much. Apple events would not be successful without him 🤘🏻

    78. ColorMyPods Today

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    79. Adobe Reviews

      【テレビ採用のお知らせ】 11月25日(水)の13時55分~放送の、SBC信越放送「ずくだせテレビ」という番組でForestの焚火動画が使用されます。番組内で焚き火特集がありその中で使用されるようです。こちらは長野県内ローカルの番組です。長野県の方よかったらご覧ください(´ω`)

    80. desmond

      She sounds like Lisa Su, looks a bit like her too

    81. mao hadad

      I absolutely adore this guy. He’s the most charismatic and likable Apple exec.

    82. BBBZ123

      I've learnt a lot from this, thank you

    83. Henriko Magnifico

      The answer to that final question is probably Craig's undeniable charisma. It can take you far, faaaar up in a company.

    84. Henriko Magnifico

      I just realized it must be quite difficult to not focus on work all the time when you're reponsible for the software on your and your family's phones, tablets and watches. Every time you look at your phone you'd think about it.

    85. Henriko Magnifico

      Craig is so awesome. Reminds me of Steve Jobs a bit!

    86. 黃國鈞

      Just wonderful

    87. Tom Kennedy

      One word. Shallow.

      1. Azrah :D

        Having good hair, and money, doesn’t make somebody shallow. Probably you who are salty. Btw, is that you in the pfp? I won’t insult you or shit, I’m just asking.

      2. Azrah :D


    88. fyrtree

      This guy should be the next ceo after cook.

    89. Sam LG

      He is a good person

    90. José Reino

      Very nice! Down to earth but wise advise. Like being given advice by a good friend. Loved it!

    91. Wade Combs

      This guy is so charismatic and likable! I love how he's a lead software engineer at the biggest company on the planet but his presentation here is just a black background with single words like "MYSTERY" to remind him what to say lol

    92. Vedant Chaudhari

      Really helpful video! Especially since he’s my role model!

    93. daniel heang

      This alone got me a mac. And I would not have any other way knowing and seeing the truths in front of own eyes.

    94. daniel heang

      The gift girl should have not rushed out and shook hand to Craig offering. Overall This is so great by all involved.

    95. AndersonJackies RandallFernando

      I absolutely adore this guy. He’s the most charismatic and likable Apple exec.

    96. Adelaide Elliot •

      It’s cute that he uses Keynote build transitions like your one boomer professor with a 2007 MacBook Pro uses them.

      1. no lol

        He’s 51, and if I didn’t understand, you can r/wooosh me

      2. no lol

        Yeah but Craig isn’t a boomer

    97. Marcus

      "Society for Women Engineers presents, a male engineer speaker!"

      1. Mandy W.

        I think that's okay, I mean he's at Berkeley, he studied there, and he's not there to debate how women shouldn't get rights

    98. Rahman Jailani

      Important part : 14:43 - 22:44

    99. NotNot Jake

      Craig’s gonna give some great interviews in like 30 or 40 years when he’s retired

      1. Mandy W.

        When he's 80-90? I'd like to see how he would look like ofc. But yeah.

    100. Dennis aaa

      Craig can I find u in this world!

      1. Mandy W.

        no offense